BRANDING / IDENTITY
Debut album from Toronto artist Fonseka delves into relationships with family, loves and her own survival. I wanted to create imagery that reflects the complexity of these topics with many layers, while still staying true to the lighter feel of the songs. The goal was to juxtapose the darker themes with brighter colours just as the lyrics juxtapose these topics over upbeat melodies.
The concept for this video was inspired by Bjork's original music video. My aim was to capture the intensity and energy of this cover and to align the feeling of the video with the album artwork.
This promotional video was created with the purpose to promote the upcoming album and to gain support from fans in order to fund the project. Filming and editing the video in entirety I learned a lot about composition of shots and the importance of editing to emulate the feel of the music.