Wanderlust Festival Branding 2014
Wanderlust festival has a goal of creating a shared sense of community and mindfulness between people with shared values through a few simple practices. The festival focuses on the practices of yoga, healthy eating, green living, creating awareness, and promoting creative expression. The concept behind the brand was to emulate the goals and values of the festival into a cohesive visual style. The hand-written type and organic forms mirror these festival values and mindset.