ILLUSTRATION / MOTION / PACKAGE DESIGN
The goal of this series is to question the stereotypes and gender roles of superheroes through their clothing. I want to influence how people view this subject in a fun way. This is a series which includes posters, t-shirts, packaging and a promotional video. Through exaggeration and humour, this piece addresses the hyper-sexualized portrayal of male and female superheroes, and suggests that it should be questioned and changed.
This t-shirt packaging displays the limited edition printed shirts in a colourful way and adds a bit of punch to the series.
This is a promotional video the t-shirt line with illustrations that depict superheroes in non-gender conforming outfits. This video is designed to showcase the tshirts in a fun way.